168 nonprofits, 14 EDs, and the AI question worth asking first
This spring, two researchers set out to answer one question about Florida nonprofits: why do some of them use generative AI, and others don't. Wanzhu Shi and Lauren Azevedo surveyed 168 Florida nonprofit organizations. They also sat down with 14 Florida executive directors and asked them to explain their own decisions, in their own words. The study ran in Nonprofit and Voluntary Sector Quarterly this past March, a peer-reviewed journal (journals.sagepub.com, accessed 2026-08-12). The full findings sit behind a paywall, so I can't tell you which factor mattered most. But I can tell you what they chose to measure, and that alone is worth sitting with. They used something called the Technology-Organization-Environment framework, TOE for short. It's a standard way researchers study why any organization adopts new technology, not just AI. It looks at three things: whether the pressure to adopt comes from outside the organization, what the culture inside the organization already ...